15 May Keywords the Foundation of SEOReading Time: 3 minutes
Why You Need A Keyword Plan For SEO
A keyword plan gives you the data that you need to make decisions about which keywords will give you the biggest bang for your buck.
It looks at what words and phrases have the highest likelihood of being both relevant, and profitable for your business.
But before you can optimize how you sell your services and products you need to know what you’re optimizing for.
Finding the right keywords to focus your SEO efforts on can be challenging, fortunately there’s a lot of data out there, and a structured approach that we can use for our keyword research.
What are Keywords?
Keywords are what searchers type into a search engine.
Search engines like Google and Bing go out and return the most relevant results for your search query based on everything they know about what you typed in and all the content on the entire internet.
It’s important to remember that search engines, have a hard time understanding what a user is after, unless it’s really spelled out.
Think about how many times you’ve followed up one search with another more descriptive search. You try one keyword or query but it doesn’t give you just what you’re looking for. So you get more specific or you try it another way.
People all over the world, are typing in all kinds of keywords all day, everyday. It’s important for us to understand what they type in so that we can optimize our pages, videos, products, and services to be in the search results for those terms.
Keyword Research is the Foundation of SEO that Will Help You Understand What People are Typing into Search Engines
The purpose of Keyword Research is to discover:
- The intent of those keywords, as the search engines understand it
- How frequently they are searched for
- How relevant those terms are to your business objectives
- How competitive those terms will be to try to rank for
Let’s take an example: Say you sell sneakers, you might think that the keyword ‘Sneakers’ is something that you want to rank for. But after you’ve done a little keyword research, you’ll probably find that it won’t make your list. Why? Even though that word gets typed into search engines with a very high frequency, think about its relevance, how many reasons could somebody type the word sneakers into a search engine.
They might be looking for a place to repair them, a sneaker cleaner, sneaker laces, sneakers for running, sneaker releases, any number of things that have nothing to do with actually buying sneakers.
And think of all those people out there that are also trying to rank for the word sneakers in the search engines. This is an extremely competitive term, a phrase like ‘buy new yeezy boost 350’ might not get typed in as much, but if that’s what you’re selling, it’s extremely relevant and much less competitive. Keywords like this will very likely end up on your list of keywords to optimize for.
An effective keyword research plan involves having a sound, structured approach, that will lead to the discovery of keywords that you can use in the content of your website, video posts, or social media post.
With billions of queries searched each month it’s important that to understand the goals of keyword research.
To summarize what you’re looking for is 1) How to collect data, and 2) How to analyze that data, so that you are able to make good decisions around your marketing.